9 Consumer Behavior Trends Shaping 2024 & Beyond
Explore the top 9 consumer trends of 2024, from payment options to home hubs, and stay ahead in the dynamic market.
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The Impact of Homophily in Influencer Marketing: Driving Customer Engagement and Purchase Intentions
Explore how homophily in influencer marketing enhances customer engagement and purchase intentions in this insightful article.
Leveraging Parasocial Relationships: Boosting Social Media Influencers’ Persuasive Power
Explore how parasocial relationships amplify social media influencers’ persuasive power and impact consumer behavior in digital marketing.