The Impact of Homophily in Influencer Marketing: Driving Customer Engagement and Purchase Intentions
Explore how homophily in influencer marketing enhances customer engagement and purchase intentions in this insightful article.
Influencer credibility
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Leveraging Parasocial Relationships: Boosting Social Media Influencers’ Persuasive Power
Explore how parasocial relationships amplify social media influencers’ persuasive power and impact consumer behavior in digital marketing.